Aston Martin's DB12 smells like success

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The DB12 runs a 4.0 Twin-Turbo V8 engine, giving it a 0-60 mph (97 km/h) time of 3.5 seconds and a 202 mph (325 km/h) top speed – the hand-built engine delivers 680PS/671bhp at 6,000 rpm and 800 Nm/590 lb ft between 2,750 rpm and 6,000 rpm; an increase of 34% compared to the DB11 it replaces

George Bernard Shaw famously characterized fashion as "an induced epidemic," and the launch of Aston Martin’s new DB12 at a showbiz party on the Côte d'Azur this week was a masterclass in conjuring a mass outbreak of desire for the new "super tourer" ... all the while cultivating an already elite brand into an even more premium experience.

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Category: Automotive, Transport

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